Rethink is engrained in our agency culture  from a series of inspirational weekly expert talks, to month long collaborative learning programmes involving internal viewpoints and debates.

Rethink challenges us to be at our best. The result? Sharp and curious minds
that are relentless in the pursuit of better.

Engaging the 21st Century Woman

Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them.

We think it’s time to change that. So we’ve conducted a year-long piece of research into the mindset of the 21st Century Woman and how brands speak to her.

Find out more

GDPR: What Luxury Brands Need To Know

The introduction of new EU legislation GDPR (General Data Protection Regulation), spells significant challenges in the way we collect and use data. But what does it mean for luxury brands?

Redefining loyalty

Astute brands are changing the way they encourage loyalty. Brands including Boots and Waitrose keep their loyalty schemes simple and give customers what they want.

Latest happenings

Partners opens experience labs

Step inside our experience lab. Our brand new research and user testing facility helps brands get closer to their customers.

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21st Century Woman Event

International Woman’s Day is a time that we should all be thinking of solutions to the inequalities that women in the UK and all around the world face every single day.