Creating solid proof points
A region that’s going places needs a trainline that can get it there. So, along with a wider Engine team, we created the ‘Where Next’ platform that gave customers tangible benefits now. A key part of this was the Where Next Project – a mentorship scheme that rooted out the next generation of Northern talent and offered them a platform to develop and show off their skills. Our documentaries, blogs and experiential showcase followed these journeys, and catapulted the region’s potential into the spotlight.