Santander - Helping people and businesses to prosper

We believe in showing, not telling.

So we made real customers’ success stories the stars of our through-the-line campaign

Changing the bank’s reputation

In a time of economic insecurity and mistrust, banks were not lending money to business customers. But Santander were not like every other business bank. Despite austerity, they developed the Breakthrough programme to offer B2B customers more than banking – they offered to help their businesses prosper. But with confidence in banking at an all-time low and perceptions of Santander as ‘just a foreign bank’, few in the UK really knew about Santander’s commitment. So we helped them shout a little louder.

Thinking outside the box

We’ve been Santander’s strategic and creative partner in this for a decade. From cementing the proposition ‘Simple Personal Fair’ using prominent sporting ambassadors like Jessica Ennis-Hill, through to launching Santander’s innovative sponsorship of the London cycle hire scheme, to creating The Breakthrough Box events where B2B customers could experience masterclasses and inspiring success stories, we’ve helped Santander shift customer perceptions and champion innovative new products and services.

Thinking outside the box

We’ve been Santander’s strategic and creative partner in this for a decade. From cementing the proposition ‘Simple Personal Fair’ using prominent sporting ambassadors like Jessica Ennis-Hill, through to launching Santander’s innovative sponsorship of the London cycle hire scheme, to creating The Breakthrough Box events where B2B customers could experience masterclasses and inspiring success stories, we’ve helped Santander shift customer perceptions and champion innovative new products and services.

Continuing to push the boundaries

By the end of 2016, we’d helped Santander acquire over 4 million 123 customers, become a high-street favourite and challenging business bank, and achieve trust and credibility scores which were often well ahead of the traditional competitive set. But we’re continuing to innovate. That’s why our latest campaign is the sector’s first to utilise user-generated content, putting the customer firmly at the heart of our work.

4m+

Customers

17

Countries

4

Continents