Feedback loops that boost success
Our digital behavioural support programme (BSP) was a sector first, and those who used alli in conjunction with our BSP were more than twice as likely to repurchase from GSK. We outperformed our global sales targets by 27% and even better, helped people in 35 markets lose on average an extra 3.4kgs than they would have done without our BSP.
the FMCG category average, and delivers an average 16% uplift in sales per trigger campaign. Our activity currently runs an ROI of 8:1.